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The Influence of Accent, Gender, and Ethnocentrism on Stereotype Content, “What Does the Black Legend Have to Do With Cusco?”: Un Discurso de la Alteridad, la Evangelizaci贸n, y el Arte Religioso en el Cusco Colonial

Round yellow button featuring a white illustration of a campus building with black text reading "I DID IT! THE COLLEGE OF WOOSTER"鈥攇iven to students upon submitting their Independent Study.

Name: Cammy Bly
Majors: Psychology, Spanish
Advisors: Dr. Amber Garcia (Psychology), Hern谩n Medina (Spanish)
Second reader: Dr. Evan Wilhelms (Psychology), Dr. Rebecca Garonzik (Spanish)

Psychology Abstract

Accent provides immediate social information about the identity of a speaker, introducing positive and negative biases that impact subsequent social interactions. The current study examines the influence of a speaker鈥檚 accent and gender (IV) on their perceived warmth and competence (DV). This study also considers the relationship between an individual鈥檚 ethnocentrism and their evaluations of a speaker鈥檚 warmth and competence. Participants (N= 72) listened to an audio recording one of four possible speakers: North American accented man, Spanish accented man, North American accented woman, and Spanish accented woman. Before listening to the audio recording, participants ranked their own ethnocentrism. After listening to the audio recording, they evaluated the speaker鈥檚 warmth and competence. I hypothesized that Spanish accented speakers would be perceived as less competent than North American accented speakers (H1); Women would be perceived as warmer than men, but men would be perceived as more competent than women (H2); Men with a Spanish accent would be perceived as less competent than men with a North American accent (H3); and women with a Spanish accent would be perceived as less warm than women with North American accented English (H4). The results did not support the hypotheses. The results demonstrated a statistically significant main effect of accent on the perceived competence of the Spanish accented man, and a statistically significant interaction between accent and gender on competence. The results are discussed in the context of the Stereotype Content Model.

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Spanish Abstract

Este trabajo considera las representaciones gr谩ficas y art铆sticas de la conquista y la evangelizaci贸n de las Am茅ricas en el contexto de la construcci贸n del yo y del otro de Tzvetan Todorov y la reconceptualizaci贸n de La Leyenda Negra de Walter Mignolo. Todorov propone que la conquista de las Am茅ricas es la conquista que 鈥渆l yo hace del otro鈥 (Todorov 13). Seg煤n Todorov, la construcci贸n de la alteridad, u otherness, motiv贸 las acciones de los conquistadores en las Am茅ricas y puso a los ind铆genas en una posici贸n social inferior. Adem谩s de la teor铆a de Todorov, Walter Mignolo utiliza el concepto de la alteridad en su reconceptualizaci贸n de la Leyenda Negra. En su trabajo, Mignolo considera la historia religiosa de la Pen铆nsula Ib茅rica y las reacciones europeas para conceptualizar el proyecto colonial en las Am茅ricas. Seg煤n Mignolo, la fe cat贸lica guiaba la construcci贸n de la alteridad en las Am茅ricas, y el concepto de la alteridad en las Am茅ricas contribuy贸 al concepto moderno de la raza, y entonces el racismo. Con el uso de las ideas de Todorov y Mignolo como marco te贸rico, investigo el empleo del arte religioso cat贸lico en la vida nueva durante y despu茅s de la conquista de las Am茅ricas en Cusco, Per煤. Espec铆ficamente, considero la alteridad y la raza en el cuadro La 脷ltima Cena por Marcos Zapata (c. 1753) y Carroza de la cofrad铆a de San Crist贸bal de pintor An贸nimo (siglo XVII).

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Posted in Comments Enabled, Independent Study, Symposium 2022 on April 26, 2022.


One response to “The Influence of Accent, Gender, and Ethnocentrism on Stereotype Content, “What Does the Black Legend Have to Do With Cusco?”: Un Discurso de la Alteridad, la Evangelizaci贸n, y el Arte Religioso en el Cusco Colonial”

  1. Bryan K says:

    Hi Cammy! Congratulations! What a great illustration of an interaction effect. Thank you for sharing these results and findings with us!

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