Comments on: Brand Identity and Brand Alignment in Corporate Political Advertising: A rhetorical analysis of Penzey’s Spices Facebook Ads Opposing Donald Trump /2021/04/10/beau-greenwood/ Tue, 28 Sep 2021 18:47:29 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Joan Rhodes /2021/04/10/beau-greenwood/#comment-15700 Fri, 16 Apr 2021 21:50:02 +0000 https://news.wooster.edu/?p=7913#comment-15700 Great work Beau! I enjoyed reading your research!

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By: Joan Rhodes /2021/04/10/beau-greenwood/#comment-27766 Fri, 16 Apr 2021 21:50:02 +0000 https://news.wooster.edu/?p=7913#comment-27766 Great work Beau! I enjoyed reading your research!

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-27765 Fri, 16 Apr 2021 21:04:26 +0000 https://news.wooster.edu/?p=7913#comment-27765 In reply to Eric Kraus.

Eric,
This is a great question, One method that I used was called Generic Criticism. The main purpose of this method was to find reoccurring similarities among the four specific advertisements I selected from Penzeys Spices. An example of this could be reoccurring descriptive words or general reoccurring themes. Lastly, I would like to thankyou for all you’ve done to help support me throughout Elementary school, Highschool, and now college.

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-15699 Fri, 16 Apr 2021 21:04:26 +0000 https://news.wooster.edu/?p=7913#comment-15699 In reply to Eric Kraus.

Eric,
This is a great question, One method that I used was called Generic Criticism. The main purpose of this method was to find reoccurring similarities among the four specific advertisements I selected from Penzeys Spices. An example of this could be reoccurring descriptive words or general reoccurring themes. Lastly, I would like to thankyou for all you’ve done to help support me throughout Elementary school, Highschool, and now college.

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-15698 Fri, 16 Apr 2021 20:47:55 +0000 https://news.wooster.edu/?p=7913#comment-15698 In reply to Missy Schen.

Professor Schen,
This is a very interesting point that you have brought up. During the process of writing my I.S. one objective was to see if any other company was creating explicit political ads. However, after some research, finding companies that made explicit political advertisements like Penzeys was a difficult task. Most of the times if a company were to get political within an advertisement it would be taken in a direction of implicit. All things considered, I think that Penzey’s has laid out the ground work on how to make explicit political advertisements without receiving major blow back. Which in return I believe this will motivate other companies to follow Penzeys footsteps and make explicit political advertisements in the future. Potentially on a topic like Georgia’s New voting laws.

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-27764 Fri, 16 Apr 2021 20:47:55 +0000 https://news.wooster.edu/?p=7913#comment-27764 In reply to Missy Schen.

Professor Schen,
This is a very interesting point that you have brought up. During the process of writing my I.S. one objective was to see if any other company was creating explicit political ads. However, after some research, finding companies that made explicit political advertisements like Penzeys was a difficult task. Most of the times if a company were to get political within an advertisement it would be taken in a direction of implicit. All things considered, I think that Penzey’s has laid out the ground work on how to make explicit political advertisements without receiving major blow back. Which in return I believe this will motivate other companies to follow Penzeys footsteps and make explicit political advertisements in the future. Potentially on a topic like Georgia’s New voting laws.

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-15697 Fri, 16 Apr 2021 20:32:06 +0000 https://news.wooster.edu/?p=7913#comment-15697 In reply to Laurie Watkins.

Ms. Watkins,
Thankyou for everything you’ve done for me since elementary school! It is crazy to think about how quickly the time has come and gone! Thankyou for everything once again!

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-27763 Fri, 16 Apr 2021 20:32:06 +0000 https://news.wooster.edu/?p=7913#comment-27763 In reply to Laurie Watkins.

Ms. Watkins,
Thankyou for everything you’ve done for me since elementary school! It is crazy to think about how quickly the time has come and gone! Thankyou for everything once again!

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-27762 Fri, 16 Apr 2021 20:24:18 +0000 https://news.wooster.edu/?p=7913#comment-27762 In reply to Sam & Linda Greenwood.

Mom and dad,
I couldn’t have completed this journey without the support from you guys. Thankyou for all you’ve done for me throughout my time at 糖心Vlog传媒.

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By: Beau Greenwood /2021/04/10/beau-greenwood/#comment-15696 Fri, 16 Apr 2021 20:24:18 +0000 https://news.wooster.edu/?p=7913#comment-15696 In reply to Sam & Linda Greenwood.

Mom and dad,
I couldn’t have completed this journey without the support from you guys. Thankyou for all you’ve done for me throughout my time at 糖心Vlog传媒.

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